Scary SEO Consultant

This is possibly what a scary SEO consultant would look like.

This week I had a conversation with an SEO agency based in another town.  They had asked me if I would kindly host a blog article they had written for one of their clients on a website I own.

This was in order for their client to get a valuable and relevant link back from an authority website in the same industry niche as them.  That was no problem for me, as long as it adds value to my blog and it’s not too self-promotional then why not?  Surely this would be the case you would think, because I was dealing with a professional SEO agency right?  Wrong.

The SEO consultant working for the company sent me an article of 387 words.  Okay so not the most in-depth article but I can live with that.  But what surprised me the most was the way in which they had shoe-horned the keyword and link into the article.  I am going to change the wording a slight touch as I don’t want to reveal who their client is, but this is what I got from them (with the wording slightly changed).  Bear in mind this was the opening sentence of the blog article.

When you get to the blue widgets London office, there are couple of easy things you can do in order to make the purchase as easy as possible.

As I said, that’s the first sentence of their blog post.  And also see how blatantly written for SEO it is.  The keyword fudged into that sentence doesn’t even really scan correctly.  So I emailed the SEO consultant back and said the following;

ME: “I just looked at the article and it looks too much like it’s been written for SEO purposes.  If you can change it up and make it look more natural in terms of the keyword placement and anchor then I will be more than happy to post it.”

Pretty fair assessment I would say.  So was more surprised to get the following response.

THEM: “I have re-read through my article but I cannot think of a way to alter it as the bulk is useful helpful advice and it is actually written for SEO purposes so I cannot change the keyword or link and cannot think of a better way to place them. Thank you for your time.”

Isn’t that scary?  A professional SEO consultant doesn’t have the creativity to simply change a blog article in order to create a better blog post or more natural or valuable link anchor.  I was not deterred though, and thought I would offer some advice.  So I emailed back with a very simple suggestion.

ME: “Why don’t you just add a paragraph at the end of the article?  Make it like a reputable guest post and use a different link and anchor – something like, for more information about the author and their Blue Widgets Company in London please visit…”

Now, from an SEO perspective that’s going to look a bit better, admittedly still not the best approach but it’s an easy change right? Wrong again.  This is the reply I got from the SEO consultant.

THEM: “That is not our policy we aim to always have keyword and link in first sentence. Sorry.”

I think it was at this point I spat out my tea.  I then fell of the chair just for good measure.  If there was ever a more blatant approach to upsetting Google with un-natural linking patterns and a highly visible SEO footprint then I think this would win the award.

Let’s just go through that one more time… it’s their policy to only have the keyword link in the first sentence.

Needless to say, we didn’t end up working together on this project.

The moral of the story is this.  There are many people in the UK who say that they can offer you SEO services.  But there are not many who are doing it right, and with due diligence.  Any SEO company that works in a way in which I just relayed in this blog post will eventually lose clients search engine rankings, and could potentially see the client website suffer from a Google penalty.

For information on our SEO services and how we can help your business please get in touch.

Feel free to leave any comments below if you have had any similar experiences with bad SEO consultants.